Since vaping has come on the scene, numerous different models and technologies have been released. Mods, vape pens and just ordinary e-cigarettes have flooded the market. But like any new technology that grows popular, there’s always competition. VHS versus Beta. HD-DVD versus Blu-ray. Nintendo versus Sega. All of these have their pros and cons. Some, technology buffs have argued, even unfairly lost the commerce war due to a poor marketing campaign. Vintage film geeks and tech nerds even claim that Beta was the superior product, offering better picture quality. VHS just played the market more shrewdly. One of vaping’s main competors in the market are IQos, which consist of a charger, holder and requires e-cigarette refills. If one were to compare said competition to previous products, vaping is to IQos what DVDs are to Laserdisc. You don’t have to stop a DVD halfway through to finish it, and while Laserdisc may have offered a similar product, it’s a bit unruly. Let’s look at just some of the reasons why vaping is the superior product.
IQos is about as far away from a typical smoking device as one can get. Ordinary cigarettes have always been a little ridiculous when one thinks about it: you’re essentially walking around with a pile of burning leaves hanging from your mouth. Your face is literally inches from a fire that is growing closer by the minute. You need an ashtray. A product which avoids that hassle like a vape pen or e-cigarette should, at the very least, be less of a hastle while still offering the same satisfaction smokers received from the product for so many decades.
IQos may offer the same smokeless pleasure as a vape, removing the social stigma, but the kit itself is practically unmanagable. It requires HEETS (the cigarette pack), the charging case, a cleaning kit and a charger. Compare that to a vape which, at most, requires a battery, a charger, small, manageable bottles of e-liquid. Vape pens require even less, having a built-in battery that can last up to 10,000 hits.
Another issue involves the cleaning device, something which one wouldn’t expect to be necessary with a smokeless cigarette. With a typical vape, the recommended way to clean it simply involves placing the atomizer, tank and mouthpiece in hot water for a few hours. It hardly requires a kit that has its own cleaning product. Moreover, users have complained that the cigarettes have an irritating tendency to stick to the lips.
One of the most marketable and desirable aspects of smokeless devices are the health benefits it offers as an alternative to regular cigarettes. The lack of burning tobacco leaves – the primary cause of health problems with a pack of smokes – is a welcome relief. According to the U.S. Centers for Disease Control and Prevention, more than 480,000 deaths are related to smoking every year. Another 41,000 die from second-hand smoke.
But a study by Dr. Konstantinos E. Farlasinos of Greece – an expert in tobacco harm reduction – has found that smokeless cigarettes and vapes have carbonyl emissions that are virtually undectable. IQos devices, however, have only91.7 per cent less than a typical Marlboro Red. While it’s still an improvement from cigarettes, that’s still approximately 9.3 per cent more risk than that of a vaping product. Why anyone would opt for the riskier product when attempting to avoid danger is beyond understanding.
It’s been long known that Big Tobacco companies like Marlboro and Brown and Williamson have been dishonest with their clients. For years, they lied openly to consumers, congress and the general public about the addictive qualities of nicotine and the ways in which cigarettes are manufactured to generate maximum addiction. Vaping products are produced by newer compaies such as Aspire, Joyetech and Wismec. IQos are designed, produced and marketed by Phillip Morris, Marlboro or Parliament – those old-school Big Tobacco companies, whose dishonesty is well-documented.
The FDA has also released reports that Phillip Morris had not released any data that proved their product reduced health risks. An independent study added of Morris that, “Dancing around the definition of smoke to avoid indoor-smoking bans is unethical”, adding, “Smokers and non-smokers need accurate information about toxic compounds released in IQOS smoke. This information should come from sources independent of the tobacco industry.”
Another major downside of an IQos device is the cost. A typical system can run around 120 Pounds or $150. A vaping device – with their vast differing in quality and variety – can run as high as that or as low as $50. A decent vape device, such as a simple Aspire Breeze 2, costs about $45 depending on where you purchase it. From there, a set of five coils, which last at least one month apiece, is only $20. Then there’s the e-juice which, depending on your usage, can last as long as a coil and be anywhere from ten to $40. While much of the cost depends on your consumption, at the very least the variety vapes offer provide a wide range of costs. It can be done with the utmost frugality or the highest-end expense. An IQos has a set cost and the pack of smokeless cigarettes have been reviewed by customers as having a shorter life span.
Brand loyalty is one thing, but one who sticks with companies that cost more, willingly lies about their health benefits and makes an inferior product may as well stick to HD-DVDs.